Mediatech Africa, South Africa’s largest media and entertainment technology expo for the broadcast, film, production, professional AV, sound, lighting, staging and rigging markets, achieved remarkable attendance figures with more than 6,400 visitors over a three day period.

The business to business expo which took place from 20-22 July at the Coca-Cola dome in Johannesburg is the largest and most diverse of its kind on the African continent and attracts exhibitors from across the world as well as local manufacturers and suppliers with visitor demographics encompassing a broad cross section of the industry.

This year saw that 46% of visitors were new to the exhibition, with the remaining 54% having attended this biennial expo previously. Statistics show that over 50% of these visitors have authority to purchase, and that 13 % of these visitors have an annual spend of between R500,000 and R1million. Exhibition Director Simon Robinson points out that 1,8%, translating to 115 visitors, were in fact authorised to spend over R50 million on equipment and solution per year.

Of the 6400 visitors, 45% were either managing directors; CEO’s, company directors, owners or partners and 35% of the visitors were engineers & technicians. The largest area of interest was in the Broadcast sector at 50%, followed closely by the Pro Audio sector, Lighting, Post Production and Film sectors.

An impressive number of brands were displayed with over 800 individual brands showcased with a significant increase in the number of international representatives. Robinson enthused: “I am very positive and delighted with the number of visitors, particularly those from overseas, and also the quality of the exhibits. The standard of this year’s expo was exceptional and I truly believe is comparable to the international standards set by other overseas industry related events such as IBC and PLASA”.

Screen Africa Technology and Production Conference was hosted at Mediatech Africa, focusing on innovative and interactive topics related to the industry with topics including Media Asset Management, 3D production, 3D post, DTT (Digital Terrestrial Migration) and DVB-T2 technologies for South Africa.

In addition to the conference, a series of presentation areas within the main expo provided informative and fascinating information regarding new products and technology on a continual basis throughout the entire expo programme.

With over 15 industry sectors on display, Mediatech Africa certainly lived up to its promise of being the meeting place for the industry and the ideal venue to view, experience and even purchase product,  bringing buyers and sellers together under one roof.

Mediatech Africa 2011 – Africa’s most advanced technology trade fair, a biennial trade exhibition  showcasing broadcast, film and production and related industries is proud to announce the South African Broadcasting Corporation (SABC) as a platinum sponsor.

As the largest broadcaster in the Southern African region the SABC has a huge technology infrastructure to upgrade and in addition to the platinum sponsorship SABC Technology will have a stand at Mediatech Africa which will enable visitors to view the technologies on exhibition, and to provide a unique opportunity for the industry to engage more proactively with the SABC.

Intro: Mediatech Africa presents the global expertise of the Hi-Def Cowboy, Bryson Jones and Eurovision producer Ola Melzig at the expo, which takes place from 20-22 July at the Coca-Cola dome.   

The last few years have yielded a seismic shift in the realm of advanced technology. Rather than merely facilitating the delivery of entertainment and information, technology itself now drives the very demand and dictates the format in which it should be delivered.  The tail has indeed come to wag the dog.

Mediatech Africa 2011 – Africa’s most advanced biennial trade exhibition showcasing broadcast, film and production and related industries, is proud to announce Gearhouse SA (Pty) Ltd as the expos’ official technical sponsor.

A key address at the Screen Africa technology conference at MTA on Wednesday 20th June 2011 will be discussions on both the acquisition and post production of 3D content. A practical workshop showing delegates the complexities of shooting this format will take place, as well as a discussion covering the post production requirements.

Mediatech Africa, the continent’s largest technology trade fair, will showcase and demonstrate  Music and Professional Sound developments and advances including leading products for programme and post-production applications. The expo takes place from 20- 22 July 2011 at the Coca-Cola dome in Northriding, Johannesburg, South Africa.

“Our leading brands are universally accepted and what better way to showcase these than to exhibit at Mediatech” says Marketing Consultant Helen De Oliveira Reis. “Mediatech is a platform on which Wild and Marr can maintain and further reinforce their presence in the pro audio industry“.

Prosound, recognised veterans and leaders in supply, rigging and design of sound and lighting systems for the concert, eventing and contract installation industry, will be showing a whole lot of face at the upcoming MediaTech expo. MediaTech runs at the Coca-Cola Dome in Northgate, from Wednesday July 20th – Friday 22nd inclusive.

“This year,” says Prosound’s Justin Acres, “we’ve decided to focus on our premier brands by devoting individual stands to each. This way, we can give each product sector the space to breathe, and express its own range and personality.” To this end, Prosound has taken an impressive 90m2 of exhibition space – and this excludes their upstairs demo room.

The Mediatech Africa experience is not only limited to exhibitors inside the Coca-Cola dome in Northriding. Indeed when the continent’s largest technology trade expo kicks off on the 20th of July 2011, you don’t want to miss out on visiting the Live Outdoor Sound Demo’s  where several exhibitors have chosen to demonstrate their state of the art sound systems and sophisticated staging rigs

Many Churches and places of worship rely on sound reinforcement systems in order to effectively address their congregations. In fact, other technical requirements often include lighting systems and video equipment and there are several suppliers of state of the art equipment ideally suited for this market.

Prosound (Pty) Ltd is one such company who offers design, supply and integration for audio and lighting needs. Prosound's Lee Thomson comments: "We recently supplied a Meyer sound system to the Rivers Church in Sandton and prior to this T&A Lighting, a division of Prosound, did a major upgrade to the lighting system at the Woord en Lewe Church in Boksburg.

Mediatech Africa boasted over 6,700 visitors at its previous show, making it Africa's largest advanced technology trade exhibition. The biannual hub for all serious industry players takes place at the Coca-Cola dome in Northgate, Johannesburg, from 20 July to 22 July 2011.

“These sectors have already seen fundamental shifts in recent years and the future is likely to hold additional challenges”, says Simon Robinson, Mediatech Africa Exhibition Director. “That is why it is critical for serious industry players to remain abreast of change. Mediatech Africa enables them to do so, providing a centralised point to view and experience the latest products and technologies.”