Migrant workers take centre stage in a new ad campaign for online money transfer service WorldRemit.
‘Because of Them’ highlights the personal and economic contribution of people who have moved abroad but continue to support family overseas.
The short films tell the story of Alma, David and Miguel – a doctor, teacher and dockhand. Their long, hard work days allow them to send money back to help their relatives.
“We wanted to celebrate the people who use WorldRemit – dedicated, family-loving migrants who don’t often get the recognition they deserve,” said Luciana Telles, WorldRemit’s VP of marketing.
“So much is written in the media about migrants and their role in the economy and it’s not always positive. Yet every day we see people who are making a valuable contribution to both their adopted countries and their homelands.”
Global remittance payments totalled US$583 billion in 2014, according to data from the World Bank. US$440 billion was sent to people in developing countries alone. At the same time, migrant workers made a positive economic contribution to their adopted nations, according to research by the OECD.
The campaign will be primarily online so as to most effectively reach migrants in more than 50 send countries and their families and friends in over 120 receive countries.
‘Because of Them’ was created for WorldRemit by Bravespark and directed by Chris Gaffey. The original score was composed by Felix Erskine whose recent work includes teaser trailers for Star Wars: The Force Awakens.