Globecast and Lagardere Sports bring the 11th All Africa Games to European audiences

Globecast, a global solutions provider for media, recently announced that it has successfully completed a major project with its customer Lagardère Sports to bring comprehensive daily coverage of the 11th All Africa Games to European and African audiences.

The 11th All Africa Games took place from 4 to 9 September in Brazzaville, Republic of the Congo. This edition marked the 50th anniversary of the Games – with over 50 countries involved in 22 sports – as well as their return to the Congo.

Globecast was contracted by sports marketing agency Lagardère Sports, one of the leaders in the management of marketing and audiovisual rights for sports in Europe and Africa.

Globecast provided two flyaway antennas in Brazzaville with dedicated satellite capacity for four contribution feeds (equivalent to 300 hours of satellite time) from the country to France. These four feeds were received in Globecast’s Paris headquarters with London operating as backup.

As well as the technical infrastructure, Globecast also took the four feeds arriving in its Parisian MCR and created a comprehensive single package for broadcasters. This included three language variants – Arabic, French and English. This was achieved using dedicated commentary facilities within Globecast with the programme broadcast for six hours per day using three satellite feeds for European and African broadcasters to retransmit. On request, the distribution of additional private (unilateral) signals for European and African broadcasters was also made possible.

Michele Gosetti, VP Contribution and Media Services at Globecast, says, “We are very pleased that our contribution expertise – technical, logistical and editorial – has been recognised by Lagardère Sports. We have extensive experience of operating across Africa, often in challenging conditions. With three engineers in Brazzaville and a dozen people dedicated to the operation in our Paris MCR during the All Africa Games, the results were great and this was a successful project.”