Curiouser and curiouser: Discovery’s “Age of Curiosity’ report

Discovery Network’s conducted a new research report titled ‘The Age of Curiosity’ which sought to uncover and better understand what attracts people to non-fiction media. They surveyed 2100 people in seven countries and discovered that the main reason for people engaging and coming back to non-fiction media was to spark and satisfy their curiosity. The report, conducted by Tanya Adlam, vice-president of Research for Discovery Networks in Central and Eastern Europe, Middle East and Africa (CEEMEA), outlines the five modes of curiosity for ‘New Renaissance People’:

Fact farming: Collecting bits of new trivia and facts

Phone a friend, or a stranger: Reaching out to a friend or someone online who can provide more context and information on a particular subject

Undemanding downtime: Unwind by absorbing information that is already known or unchallenging

Worldly investigations: Exploring the world and seeking tangible experiences, in order to marry perceptions with reality

Rabbit holes: Following a trail of information and countless links online to attain specialist information on a subject

Adlam shares further insights on the report: