Discovery to develop mobile shows for Snapchat

Discovery Communications has announced plans to develop video series for its channel on the Snapchat social media platform.

The shows will be premium short-form mobile video produced exclusively for Snapchat, and some will be inspired by some of Discovery’s most popular properties, such as Shark Week and Mythbusters. The shows are expected to debut for Snapchatters in the US in the coming months.

“We’re thrilled to introduce our iconic Discovery content to the Snapchat community,” said Paul Guyardo, chief commercial officer, Discovery. “There are few other platforms as dynamic and engaging, especially among younger audiences.”

“Discovery are world-class storytellers who have turned unlikely subjects into cultural phenomena,” said Nick Bell, vice president of content, Snap. “We have seen what they can do when developing and producing creative concepts for TV and we’re excited to see what’s in store as they apply their talent and expertise to this new medium.”

The two companies also will collaborate to bring solutions to sponsors leveraging Snap’s innovative advertising technology and formats and Discovery’s stable of advertisers.

Source: Rapid TV News