Disney Africa concludes major free-tv agreement in South Africa
In line with its commitment to delivering the most compelling, locally relevant and extensive range of content to consumers and broadcasters around the world, Disney Africa has announced an exclusive free-TV deal with e.tv in South Africa.
The agreement offers e.tv’s viewers a wide selection of feature films, animated series and shorts, as well as live-action shows from The Walt Disney Studios, Disney•Pixar and ABC Studios. This is in addition to the existing Marvel Studios live action films, animated series, as well as ABC Studios drama and comedy shows aired on e.tv for the very first time last year.
Under this new agreement, e.tv’s viewers are already enjoying the first special programming roll-out this March, with the Disney Princess Month. This includes iconic features such as The Little Mermaid, The Princess and the Frog and Frozen and the hit animated series Sofia the First, broadcast every Saturday.
Across South Africa e.tv viewers will soon be able to enjoy some of Disney’s biggest blockbusters including the Pirates of the Caribbean films, which will air every Saturday night in the month of May. The agreement also includes live action titles such as Cool Runnings, The Pacifier and Sister Act among others. From Disney•Pixar, families will be able to enjoy animated adventures such as Cars, Finding Nemo, Monster’s, Inc. and The Incredibles, together with some of the studio’s shorts such as For The Birds, Jack-Jack Attack and Mike’s New Car.
Joining popular series Mistresses, Devious Maids, Black-ish and How To Get Away With Murder currently on air on e.tv, is the first season of the Shonda Rhimes’ series, The Fixer (known as Scandal outside of South Africa). Starring Kerry Washington as Olivia Pope, the political thriller follows the team that dedicates their lives to protecting and defending the public images of the elite by keeping those secrets under wraps.
Christine Service, Senior Vice President and Country Manager of The Walt Disney Company Africa, commented: “We are thrilled to extend our relationship with e.tv with this content deal and, in doing so, bring such a diverse offering of hit features and series to viewers. This deal signifies a great step in the development of our content presence in South Africa and we are delighted to be working with e.tv.”
Marlon Davids, MD of e.tv, is thrilled about the relationship with Disney. “e.tv strives to bring the best content to the 7.9 million households that have access to free-to-air television. The partnership with Disney is valued greatly and further ensures that e.tv can bring the most talked about and best content for all ages to our viewers.” says Davids.
