Avid develops professional tools used across video and audio production, post-production, and media workflows. Its solutions are widely used by broadcasters, studios, and production teams managing content at scale.
The brand is represented in East and Southern Africa by Rocket Science Media Solutions, the authorised distributor of Avid in the region. The company provides certified expertise, system design, implementation, and long-term technical support to help deliver reliable, high-performance media infrastructure.
The Broadcast & Streaming sector at Mediatech Africa focuses on the systems behind modern content delivery, including studio production, live streaming, IP workflows, and cloud-based production.
As a sector sponsor, Avid will engage directly with broadcasters, engineers, and content producers looking to improve production workflows and delivery.
Commenting on the partnership, Gonzalo del Val, Regional Sales Director – West EMEA at Avid, said:
“The future of media is being shaped by collaboration, speed, and creative freedom. Mediatech Africa provides a platform where the people and technologies driving this change come together.”
Frank van den Berg of Rocket Science Media Solutions added:
“At Rocket Science, alongside global partners like Avid, we’re looking forward to connecting with broadcasters, studios, and creators across the region as we support the next phase of media production and storytelling.”
Mediatech Africa is Africa’s largest trade show for Pro AV, Broadcast, Film and Live Event technology, attracting professionals and decision-makers from across the continent.
