Alex was born in Valencia (Spain) in the late 80’s. He studied a Bachelor of Business Administration (BBA) at London South Bank University (LSBU) in London (United Kingdom). He has been involved in this industry since he was a child, as his mother founded the company 30 years ago. He has gone through all different areas in the company: production, assembly & packaging, engineering, purchase, logistics, etc.
For 11 years, he has been responsible for Sales and Marketing departments, as well as overviewing the R+D division for the launching of new products. During this decade, they have had customers in more than 90 countries in 5 continents, he has attended an average of 10-15 shows every year and has been doing seminars and trainings in more than 40 countries gaining the confidence and trust of the market by listening their needs and providing them solutions on-site