Saïra Sow

Saïra Sow has been delivering exceptional content to audiences across Africa and the UK since 2004 when she started her career as the MTV Base Talent Representative for Francophone Africa. She served as Channel Manager at GTV and Hitv UK, and as Programming and Acquisitions Manager at VOXAFRICA, and Modern Times Group, before she joined Content Acquisitions at Econet Media. Saïra joined Kwesé iflix, the fastest growing mobile entertainment service in Africa, early in 2019 as Head of Content where she uses her incredible insight and experience with African content to explore new avenues of content production and fosters new partnerships with content creators.